Hi, I’m Sara Harrington.
If you had asked me about money in my early twenties, I would’ve shrugged. I didn’t start learning about personal finance until after finishing my teaching degree, taking on a student loan, and realizing I wanted to pay it off quickly so I could start saving for a home. I didn’t know how to budget or save, investing didn’t feel relatable at all, and talking about money with anyone felt uncomfortable. So, when I started working, I began learning on my own, slowly, quietly, one small step at a time.
Over the years, those small steps began to add up. I paid off my student loans in a year, saved for a down payment, bought my first home, paid off a car loan, and built a fully funded emergency fund. I started budgeting and putting my money to work, learned to spend with intention, and figured out how to enjoy my money without guilt.
Eventually, I got curious about investing, not the flashy, complicated kind, but the basics. I learned what fees were, why so many Canadians are sold expensive products, and what simple investing actually looks like. I moved my own tiny (but meaningful) investments into places and strategies I understood. Today I manage my own six-figure investment portfolio with confidence not because I’m a finance expert, but because I learned the fundamentals slowly and made choices I understood.
Through all of this, one thing kept standing out to me: almost everything I was learning was taught or presented by men.
Every planner I’d ever met was male.
Most podcasts, books, and investing voices were male.
Most conversations about money in my life were with men.
And the women around me, friends, coworkers, people I cared about, weren’t really talking about money. Not because they didn’t care, but because it simply wasn’t a common conversation. Money felt like one of those things we were expected to handle privately, even though many of us were trying to figure it out on our own.
As my own confidence grew, people started coming to me.
At first it was friends.
Then coworkers.
Then complete strangers.
Women started reaching out about budgeting, saving, organizing their finances, or just wanting concepts explained in a calm, real-life way. Again and again, I saw how much women want straightforward, shame-free support not complicated products or plans that make money feel even more overwhelming.
Around the same time, I started bookkeeping as a side hobby. What began as curiosity turned into supporting two seven-figure business owners. That experience taught me not only the basics of personal finance, but also how money flows through real businesses another piece of financial literacy women are rarely exposed to.
Little by little, I could see the gap so clearly:
Women aren’t the problem.
The way money is taught is the problem.
The industry is noisy, complicated, and often dismissive.
And women are left to figure it out alone or not at all.
Call Her Rich was built from all of this. My lived experience, my background as a teacher, and my belief that women shouldn’t need a finance degree to feel in control of their money.
I wanted to create a space where women could learn the basics without shame, understand their finances in plain language, ask the questions they’ve always been too embarrassed to ask, and finally feel confident with their money.
A community where women feel supported, not judged.
Where money feels simple, not overwhelming.
Where learning feels calm, not intimidating.
Where financial literacy is created for her.
This is what Call Her Rich is built on and what continues to guide me forward.
Understanding Your Money Starts Here or A Calmer Way to Learn About Money
Call Her Rich is an education-first space designed to help women understand their money clearly and calmly without pressure, products, or shame. This is for women who want to feel informed and capable in the financial conversations that matter, whether at home or with professionals. Here, money is explained in a way that fits real life, so you can participate fully and make decisions you feel good about.
The Story Behind Call Her Rich
If you had asked me about money in my early twenties, I would’ve shrugged. Money wasn’t something I learned about early or formally. Like most people, I started out simply trying to do my best, paying off student and car loans, saving a little here and there, and making sure I didn’t spend more than I made.
Over time, I built an emergency fund, saved for and bought a home, and slowly learned how to invest. Not through actively trading, shortcuts or “get rich quick” strategies, but by learning the fundamentals, how money grows over time, the power of compounding, and how habits and behaviour matter far more than timing. I learned that patience, and thinking about my future self, plays a much bigger role than most people realize.
For a long time, investing felt intimidating and out of reach. But once I understood the basics, it became clear that investing is necessary, not because it’s flashy or optional but because it’s the most realistic way ordinary people protect and grow their wealth over time.
Eventually, I noticed my net worth increasing and my investments growing to six figures, not because I did anything extraordinary, but because I stayed focused on the basics. What surprised me most was how simple money could be when it was explained clearly, not always easy, but simple.
As my own confidence grew, something unexpected happened: people started coming to me. At first it was friends, then coworkers, then complete strangers. Women reached out with questions about budgeting, saving, organizing their finances, or simply wanting someone to explain things in a calm, real-life way. Again and again, I saw how much women wanted straightforward, shame-free support, not complicated products or rigid plans that made money feel even more overwhelming.
That realization changed everything. Financial confidence didn’t come from being perfect or coming from wealth, it came from education, steady habits, and support. If I learned this step by step, you can too. That’s why Call Her Rich exists.
Our Mission
Call Her Rich exists to create a comfortable, supportive space for women to talk about money and learn how it really works.
Our mission is to make money feel simpler, more approachable, and less intimidating, so women can make informed decisions in an industry that is often unnecessarily complicated and expensive.
Through education, patience, and practical habits, Call Her Rich helps women participate confidently in financial conversations, build systems that support real life, and use money as a tool to live their richest lives, on their own terms.
What We Believe
At Call Her Rich, our work is guided by core beliefs about money, shaped by experience, education, and years of learning what actually helps people feel better and more capable in real life.
Financial confidence is learned, not innate
Women are capable of managing and investing their own money
Understanding why matters more than being told what to do
Money decisions are shaped by both logic and behaviour
Money is emotional, and that matters
Simple does not mean easy
Wealth is built over time, not overnight
Investing is a long-term practice, not gambling
Complexity often hides poor value
Many common Canadian financial products are more expensive than they need to be
Education empowers better conversations with professionals
Money should support the life you want, not control it
You don’t need to optimize everything to do well
Systems and defaults are more powerful than willpower
Focusing on big wins matters more than micromanaging every decision
There is no single “right” way to manage money
Progress matters more than perfection
There is no “right” starting point
Self-worth and net worth are not the same
How I Work
When you work with Call Her Rich, you can expect:
Education over instruction
No products, commissions, or selling of any kind
Clear, plain-language explanations
Support that fits real life, not ideal behaviour
Steady progress, not perfection
If this approach to money resonates, you don’t have to take the next step perfectly — you just have to take it honestly.
You can explore ways to work together, or start by asking a simple question and getting a clear place to begin. Either way, support is here when you’re ready.