Hi, I’m Sara Harrington.

If you had asked me about money in my early twenties, I would’ve shrugged. I didn’t start learning about personal finance until after finishing my teaching degree, taking on a student loan, and realizing I wanted to pay it off quickly so I could start saving for a home. I didn’t know how to budget or save, investing didn’t feel relatable at all, and talking about money with anyone felt uncomfortable. So, when I started working, I began learning on my own, slowly, quietly, one small step at a time.

Over the years, those small steps began to add up. I paid off my student loans in a year, saved for a down payment, bought my first home, paid off a car loan, and built a fully funded emergency fund. I started budgeting and putting my money to work, learned to spend with intention, and figured out how to enjoy my money without guilt.

Eventually, I got curious about investing, not the flashy, complicated kind, but the basics. I learned what fees were, why so many Canadians are sold expensive products, and what simple investing actually looks like. I moved my own tiny (but meaningful) investments into places and strategies I understood. Today I manage my own six-figure investment portfolio with confidence not because I’m a finance expert, but because I learned the fundamentals slowly and made choices I understood.

Through all of this, one thing kept standing out to me: almost everything I was learning was taught or presented by men.

Every planner I’d ever met was male.
Most podcasts, books, and investing voices were male.
Most conversations about money in my life were with men. 

And the women around me, friends, coworkers, people I cared about, weren’t really talking about money. Not because they didn’t care, but because it simply wasn’t a common conversation. Money felt like one of those things we were expected to handle privately, even though many of us were trying to figure it out on our own.

As my own confidence grew, people started coming to me.

At first it was friends.
Then coworkers.
Then complete strangers. 

Women started reaching out about budgeting, saving, organizing their finances, or just wanting concepts explained in a calm, real-life way. Again and again, I saw how much women want straightforward, shame-free support not complicated products or plans that make money feel even more overwhelming.

Around the same time, I started bookkeeping as a side hobby. What began as curiosity turned into supporting two seven-figure business owners. That experience taught me not only the basics of personal finance, but also how money flows through real businesses another piece of financial literacy women are rarely exposed to.

Little by little, I could see the gap so clearly:
Women aren’t the problem.
The way money is taught is the problem.
The industry is noisy, complicated, and often dismissive.
And women are left to figure it out alone or not at all.

Call Her Rich was built from all of this. My lived experience, my background as a teacher, and my belief that women shouldn’t need a finance degree to feel in control of their money.

I wanted to create a space where women could learn the basics without shame, understand their finances in plain language, ask the questions they’ve always been too embarrassed to ask, and finally feel confident with their money.

A community where women feel supported, not judged.
Where money feels simple, not overwhelming.
Where learning feels calm, not intimidating.
Where financial literacy is created for her.

This is what Call Her Rich is built on and what continues to guide me forward.


Our Approach

A calm, common-sense, women-centered way to understand money.

Money shouldn’t feel overwhelming, intimidating, or reserved for people with finance degrees.
At Call Her Rich, we believe every woman is capable of understanding her money — she’s simply never been taught in a way that feels safe, clear, and human.

Women don’t need more jargon.
They need calm explanations, simple principles, and a space where they feel understood.

That is the heart of the CHR approach.

1. Calm Before Content

Women learn best when they feel safe — not judged, not rushed, not spoken down to.
Before we talk about money, we remove the shame, fear, and pressure.

Clarity can only happen when a woman feels emotionally grounded.

Money is emotional before it is mathematical.

2. Clarity Before Confidence

Confidence doesn’t come from outsourcing everything to an advisor.
It comes from understanding.

The CHR approach teaches women:

  • the basics every Canadian should know

  • how money works in real life

  • how to ask better questions

  • how to make decisions they actually understand

Confidence is built through clarity — not complexity.

3. Simplicity Always Wins

CHR teaches money the way it should have been taught in school:
simple, practical, non-intimidating, and relatable.

No hype.
No complicated formulas.
No “expert language.”

Just common-sense, foundational financial literacy delivered in plain English.

4. Understanding Over Perfection

You do not need perfect budgeting systems or beautifully organized spreadsheets.
You need to understand:

  • where your money goes

  • what’s coming in

  • what matters most

  • what’s possible

CHR replaces perfectionism with understanding — which is far more sustainable.

5. Small Steps, Big Impact

Financial progress is built through small, consistent actions — not dramatic overhauls.

We focus on:

  • simple, doable habits

  • long-term thinking

  • reducing overwhelm

  • building systems that support your real life

Because small improvements — repeated over years — change everything.

6. You Don’t Need a Finance Degree to Feel In Control

This is the heartbeat of CHR.

Women deserve to:

  • know what their advisor is talking about

  • understand their accounts

  • feel confident in conversations

  • make decisions without fear

  • build wealth on their own terms

We aren’t here to turn women into financial professionals.
We’re here to help them feel capable, prepared, and informed.

7. The CHR Worldview in One Sentence

When money finally makes sense, women finally feel in control.

This is the foundation of every workshop, every coaching session, every program, and every piece of content.

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